This is a one of my long term collaborations which I absolutely love doing. I get to work one on one with a brand, in this case Power Bar, over a long period of time. I like long term collaborations because typically we bounce ideas off one another, and work as a team to get the best possible exposure out for this brand. This campaign was Power Bar’s clean start pledge for the new year. It needed to direct my audience to powerbarcleanstart.com and have them take the pledge to stay on track with their healthy resolutions in the new year. The initial post with a beautiful VSCO cam graphic overlay on one of my own pictures received over 40,000 views, and 12,000 engagement (likes and comments).